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Analysis and insights on: The paradoxes of celebrity-driven brands

Analysis and insights on: The rising costs of digital customer acquisition

Analysis and insights on: Building Bulletproof Brands

Analysis and insights on: The reemergence of wholesale

Analysis and insights on: Fast fashion’s dominance and blind spots

Analysis and insights on: Emerging retail experiences  

If Kim Kardashian needs to sell in Nordstrom, so do you

Everyone is spending more on marketing than they admit

Will the internet push consumer product margins to zero?

As copycats proliferate, Allbirds’ quest to find its brand is existential

Everlane aims to find its footing with a sneaky sneaker launch

The difference between Supreme and Everlane’s long lines

2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy

KKW Fragrance and the Boomerang Influencer Effect

It takes decades to build a meaningful brand—and minutes to destroy it

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Loose Threads is a consulting and research firm founded by Richie Siegel in 2017. 

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The Loose Threads Podcast features in-depth conversations leaders across the new consumer economy.

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