Special Reports

Deep dives on the future of the new consumer economy.

Actionable Reports

New reports every month that get you up to speed on crucial industry developments.

Open Letters

Open letters to CEOs with advice on how to thrive in the future.

Dear The RealReal: One Thing I Would Do

With The RealReal’s network of more than 8 million members, shoppers increasingly go to you to purchase high-end consignment items. Driving your mission to extend the lifeline of luxury clothes and accessories, you connect customers with…

Dear Ulta Beauty: One Thing I Would Do

Ulta continues to expand its brand selection, often testing new brands online or at a small number of brick-and-mortar locations first, before scaling the offering. This worked wonders for MAC Cosmetics—Ulta’s most successful ecommerce launch…

Dear Fenty Beauty: One Thing I Would Do

Fenty sprung onto the scene seemingly out of nowhere—a brand built on inclusivity, with an unprecedentedly wide assortment of SKUs for people of all different skin colors. Filling this long-time void in the market, Rihanna and your team created one…