Analysis and insights on: The paradoxes of celebrity-driven brands Analysis and insights on: The rising costs of digital customer acquisition Analysis and insights on: Building Bulletproof Brands Analysis and insights on: The reemergence of wholesale Analysis and insights on: Fast fashion’s dominance and blind spots Analysis and insights on: Emerging retail experiences Kylie Cosmetics, Kylie Skin and Coty’s shared quest to find their footing Direct-to-consumer ageism and the power of execution Kanye, Kylie, Jordan and the complexity of “owning” a celebrity brand Is Groupon the next customer acquisition channel? Why all of Nordstrom’s experimentation hasn’t been enough What’s the goal of CDG, Comme des Garçons first D2C brand? Everlane aims to find its footing with a sneaky sneaker launch #KimOhNo, SKIMS and the ups and downs of Kim’s most ambitious brand The fallacy of ecommerce’s infinite shelf space
