Analysis and insights on: The paradoxes of celebrity-driven brands Analysis and insights on: The rising costs of digital customer acquisition Analysis and insights on: Building Bulletproof Brands Analysis and insights on: The reemergence of wholesale Analysis and insights on: Fast fashion’s dominance and blind spots Analysis and insights on: Emerging retail experiences Why Farfetch needs to build more Off-Whites, not Opening Ceremonies The uncertain road from a single product to lasting brand Why invest in Supreme when its secondary market is more valuable? Can Apple Stores thrive in a post-iPhone world? The gift and curse of Amazon’s margin mentality How smaller brands can build on Stop Hate for Profit without risking their business Kylie Cosmetics and the industry’s quest to decipher its growth Part V: Putting customers first during a recession: How LEGO, Groupon and Netflix focused on customer’s needs to drive sales Actors, like brands, rise and fall based on performance
