Analyzing and advising next-generation consumer companies on: The paradoxes of celebrity-driven brands Analyzing and advising next-generation consumer companies on: The rising costs of digital customer acquisition Analyzing and advising next-generation consumer companies on: Building Bulletproof Brands Analyzing and advising next-generation consumer companies on: The reemergence of wholesale Analyzing and advising next-generation consumer companies on: Fast fashion’s dominance and blind spots Analyzing and advising next-generation consumer companies on: Emerging retail experiences How to change the racial disparity between retail workers and corporate employees Part V: Putting customers first during a recession: How LEGO, Groupon and Netflix focused on customer’s needs to drive sales Part IV: Driving innovation during a recession: How eBay and Priceline capitalized on shifting market conditions. Part III: Gaining Momentum During Crisis: How Toyota and FedEx used authentic advertising to drive results Part II: How Anheuser-Busch, PBR and Coors diversified their product selections during The Great Depression Part I: How Procter & Gamble and Kellogg’s contrarian investment strategy paid off during The Great Depression Will Stitch Fix’s marketing headwinds force it to become a data-driven department store? Why all of Nordstrom’s experimentation hasn’t been enough Offense vs Defense: How Minibar helped power online alcohol sales during COVID Offense vs Defense: How The Sill doubled down on its strengths to survive COVID Offense vs Defense: How Jenni Kayne rebuilt momentum in a time of crisis Offense vs Defense: How Outlier leaned into transparency during COVID-19 Offense vs Defense: How Blueland is taking the coronavirus crisis in stride The Latest May 25, 2020Amazon launched a digital store to help fashion designers impacted by COVID-19—a misaligned partnership that won’t make the tech giant more fashionable. May 25, 2020Consumer brands are relying on sensors to maintain social distancing, but a lack of effective sanitation processes could keep customers away. May 25, 2020Amazon might buy bankrupt JCPenney, a partnership that could benefit everyone involved. May 25, 2020IKEA plans to open full shopping malls in the U.S., capitalizing on retail vacancies and correcting for American malls’ lack of innovation. May 18, 2020Retailers are reopening stores but not fitting rooms, which ensures safety but risks devaluing physical stores. May 18, 2020Retail stores reopened in Paris, but luxury brands won’t understand how shopping patterns have changed until tourists resume travel. May 18, 2020Brookfield launched a retail revitalization program, which likely won’t solve the problems of retailers and malls alike. May 18, 2020Apple reopened stores in select U.S. locations and its focus on tech support instead of product sales will impact how it measures store performance. May 11, 2020The shift to content-driven texting has the potential to build community, but risks overwhelming consumers with too many messages. May 11, 2020With their traditional marketing strategy in question, alcohol brands are turning to delivery platforms and digital ads, which promises long-term growth.
