Analyzing and advising next-generation consumer companies on: The paradoxes of celebrity-driven brands Analyzing and advising next-generation consumer companies on: The rising costs of digital customer acquisition Analyzing and advising next-generation consumer companies on: Building Bulletproof Brands Analyzing and advising next-generation consumer companies on: The reemergence of wholesale Analyzing and advising next-generation consumer companies on: Fast fashion’s dominance and blind spots Analyzing and advising next-generation consumer companies on: Emerging retail experiences Part I: How Procter & Gamble and Kellogg’s contrarian investment strategy paid off during The Great Depression Will Stitch Fix’s marketing headwinds force it to become a data-driven department store? Why all of Nordstrom’s experimentation hasn’t been enough Why Allswell taught Walmart how to build, not buy digitally-native brands Why Farfetch needs to build more Off-Whites, not Opening Ceremonies Why do celebrity brands care so much about customer reviews? Victoria’s Secret, Forever 21 and the fallacy that legacy brands “have time” to change If Kim Kardashian needs to sell in Nordstrom, so do you Will Loop’s complex and costly recycling model replace single-use packaging? Why is Elite Model Management launching its own fashion brand? Will KIND’s new product launches expand or confuse its customer base? Will Atari’s hotels bring the gaming company into the modern era? Is Simon and Brookfield’s $81 million acquisition of Forever 21 worth it? The Latest March 6, 2020Burlington will close its ecommerce site, which will only make it harder for the retailer to drive traffic to its stores. March 6, 2020Abercrombie will launch an occasion clothing collection for millennials, which won’t help it stand out in today’s competitive landscape. March 4, 2020Target launched the Game Room in San Francisco to cater to gamers, which could risk alienating its core customers. March 3, 2020Starbucks will launch fully recyclable cups by 2022, a move to be more eco-friendly but doesn’t address the real problem, consumer behavior. March 2, 2020Drugstore cosmetic brands are losing market share to skincare and digitally-native brands, a signal that classic brands need to scale back instead of trying to compete. February 27, 2020Walmart will launch Walmart+ to compete with Amazon, which will only benefit Walmart’s current customer base instead of growing it. February 26, 2020Hotels are partnering with fashion brands and new rental companies geared toward travelers are emerging—proof that Rent the Runway is missing an opportunity. February 21, 2020Glossier discontinued its color cosmetics line Play, proof it miscalculated launching a brand extension when it didn’t need to. February 21, 2020Gap partnered with ThredUp—a move that promotes recycling but incentivizes customers to buy more products. February 20, 2020Consumer brands are advertising on Esports platforms as they look for new ways to reach younger consumers beyond social media.
