Analyzing and advising next-generation consumer companies on: The paradoxes of celebrity-driven brands Analyzing and advising next-generation consumer companies on: The rising costs of digital customer acquisition Analyzing and advising next-generation consumer companies on: Building Bulletproof Brands Analyzing and advising next-generation consumer companies on: The reemergence of wholesale Analyzing and advising next-generation consumer companies on: Fast fashion’s dominance and blind spots Analyzing and advising next-generation consumer companies on: Emerging retail experiences Why do celebrity brands care so much about customer reviews? Victoria’s Secret, Forever 21 and the fallacy that legacy brands “have time” to change If Kim Kardashian needs to sell in Nordstrom, so do you Walker & Company’s rebirth and the benefits of humble founders Equinox Media vs. Peloton: Two diverging approaches to brand architecture The modern fallacy of trying to “own” a product category The 2010s were the decade of private labels, not digitally-native brands As copycats proliferate, Allbirds’ quest to find its brand is existential Is Simon and Brookfield’s $81 million acquisition of Forever 21 worth it? Will Shake Shack’s four-day workweek impact its employee retention? Are used cosmetics holding the second hand beauty market back? Will Goop’s expansion into Sephora help or hurt the brand’s long-term success? Espresso: Will Walmart’s influence boost SmileDirectClub’s revenue and reach? The Latest February 11, 2020Victoria’s Secret, Forever 21 and the fallacy that legacy brands “have time” to change February 10, 2020Simon and Brookfield bought Forever 21 for $81 milion—a short-term solution for mall owners to keep fast-fashion shoppers and avoid more vacancies. February 10, 2020LVMH invested in Versed, a mass-market clean beauty brand, as it slowly reorients itself towards new types of beauty consumers. February 10, 2020Sephora will open 100 small-format stores in 2020, a worthwhile move as long as the retailer does not lose focus on its existing mall locations. January 28, 2020Hundreds of pharmacies in grocery stores will close across the U.S. as consumers signal that they prefer holistic healthcare solutions over fragmented ones. January 28, 2020Louis Vuitton will open its first restaurant amid a shift in consumer spending habits towards experiences over shopping, underscoring the urgency for it to partake in the experience economy. January 28, 2020Colgate acquired the oral care brand Hello—one of two approaches CPG conglomerates are taking to either buy up new brands or pair back their legacy brand portfolios. January 28, 2020Amazon was named the world’s most valuable brand for the third year in a row. January 28, 2020FedEx vows to bounce back after a disappointing 2019. January 28, 2020Target is the number one swimwear retailer in the U.S.—proof that legacy retailers and their private labels scale faster and further than digitally-native brands.
