Special Reports

Deep dives on the future of the new consumer economy.

Actionable Reports

New reports every month that get you up to speed on crucial industry developments.

Open Letters

Open letters to CEOs with advice on how to thrive in the future.

Dear Pop & Suki: One Thing I Would Do

When Pop & Suki launched in the fall of 2016, it entered a category where shoppers already had plenty of options. But your product releases took a different direction, prioritizing individuality and personalization, rather than cookie-cutter items,…

Dear Entireworld: One Thing I Would Do

Building a traditional basics brand today is a somewhat futile quest, riddled with endless products and price deflation. The way to make it work, then, is to build a basics brand by not building a basics brand. The current manifestation of…

Dear Reformation: One Thing I Would Do

It’s been exciting to watch Reformation’s rise, which has proved that high-quality, tasteful clothing can be made and marketed with sustainability at the forefront. Few companies can claim this, let alone at Reformation’s scale. But what comes next?…