Analysis and insights on: The paradoxes of celebrity-driven brands Analysis and insights on: The rising costs of digital customer acquisition Analysis and insights on: Building Bulletproof Brands Analysis and insights on: The reemergence of wholesale Analysis and insights on: Fast fashion’s dominance and blind spots Analysis and insights on: Emerging retail experiences The gift and curse of Amazon’s margin mentality Big brands need to unbundle themselves if they want to survive The fallacy of ecommerce’s infinite shelf space As Facebook advertising costs rise, digitally-native brands turn to traditional advertising Direct-to-consumer ageism and the power of execution Why Related should be louder about its acquisition of Quiet Logistics What is Amazon? Definitely not a conglomerate. Parachute, Casper and the uncertainty of a mattress-driven business Walmart isn’t the savior or the bailout fund that digitally-native brands expected
