Analysis and insights on: The paradoxes of celebrity-driven brands Analysis and insights on: The rising costs of digital customer acquisition Analysis and insights on: Building Bulletproof Brands Analysis and insights on: The reemergence of wholesale Analysis and insights on: Fast fashion’s dominance and blind spots Analysis and insights on: Emerging retail experiences Why is Walmart intentionally launching brands outside its ecosystem? The promises and perils of digital waitlists Why Farfetch needs to build more Off-Whites, not Opening Ceremonies Kylie Cosmetics’ shift to Ulta and the online-only growth ceiling The RealReal’s reliance on discount-driven messaging and its threat to luxury The gift and curse of Amazon’s margin mentality Matt Scanlan, brand platforms and the founder-as-a-platform As copycats proliferate, Allbirds’ quest to find its brand is existential Kylie Inc’s sale to Coty is the bailout both parties wanted but neither needed
