Analysis and insights on: The paradoxes of celebrity-driven brands Analysis and insights on: The rising costs of digital customer acquisition Analysis and insights on: Building Bulletproof Brands Analysis and insights on: The reemergence of wholesale Analysis and insights on: Fast fashion’s dominance and blind spots Analysis and insights on: Emerging retail experiences It takes decades to build a meaningful brand—and minutes to destroy it The modern fallacy of trying to “own” a product category Walker & Company’s rebirth and the benefits of humble founders Untangling the complexities of Farfetch’s business Amazon’s pro-consumer tipping point Are brands repeating their messages or letting them sink in? Kylie Cosmetics, Ulta and the wholesale balancing act Rent The Runway and the gift and curse of returns Amazon, Stripe, Spring and the fallacy of the universal shopping cart
