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Analysis and insights on: The paradoxes of celebrity-driven brands

Analysis and insights on: The rising costs of digital customer acquisition

Analysis and insights on: Building Bulletproof Brands

Analysis and insights on: The reemergence of wholesale

Analysis and insights on: Fast fashion’s dominance and blind spots

Analysis and insights on: Emerging retail experiences  

Why is Walmart intentionally launching brands outside its ecosystem?

The promises and perils of digital waitlists

Why Farfetch needs to build more Off-Whites, not Opening Ceremonies

Kylie Cosmetics’ shift to Ulta and the online-only growth ceiling

The RealReal’s reliance on discount-driven messaging and its threat to luxury

The gift and curse of Amazon’s margin mentality

Matt Scanlan, brand platforms and the founder-as-a-platform

As copycats proliferate, Allbirds’ quest to find its brand is existential

Kylie Inc’s sale to Coty is the bailout both parties wanted but neither needed

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Loose Threads is a consulting and research firm founded by Richie Siegel in 2017. 

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