Analysis and insights on: The paradoxes of celebrity-driven brands Analysis and insights on: The rising costs of digital customer acquisition Analysis and insights on: Building Bulletproof Brands Analysis and insights on: The reemergence of wholesale Analysis and insights on: Fast fashion’s dominance and blind spots Analysis and insights on: Emerging retail experiences If Kim Kardashian needs to sell in Nordstrom, so do you Everyone is spending more on marketing than they admit Will the internet push consumer product margins to zero? As copycats proliferate, Allbirds’ quest to find its brand is existential Everlane aims to find its footing with a sneaky sneaker launch The difference between Supreme and Everlane’s long lines 2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy KKW Fragrance and the Boomerang Influencer Effect It takes decades to build a meaningful brand—and minutes to destroy it
