Special Reports

Deep dives on the future of the new consumer economy.

Actionable Reports

New reports every month that get you up to speed on crucial industry developments.

Open Letters

Open letters to CEOs with advice on how to thrive in the future.

Dear Rockets of Awesome: One Thing I Would Do

Rockets of Awesome has made shopping for kids a fun, engaging activity for the entire family. Though customers can order à la carte, the bulk of your business and customer relationships come from subscribers who receive four boxes a year. Moving…

Dear The RealReal: One Thing I Would Do

With The RealReal’s network of more than 8 million members, shoppers increasingly go to you to purchase high-end consignment items. Driving your mission to extend the lifeline of luxury clothes and accessories, you connect customers with…

Dear Ulta Beauty: One Thing I Would Do

Ulta continues to expand its brand selection, often testing new brands online or at a small number of brick-and-mortar locations first, before scaling the offering. This worked wonders for MAC Cosmetics—Ulta’s most successful ecommerce launch…