Analysis and insights on: The paradoxes of celebrity-driven brands Analysis and insights on: The rising costs of digital customer acquisition Analysis and insights on: Building Bulletproof Brands Analysis and insights on: The reemergence of wholesale Analysis and insights on: Fast fashion’s dominance and blind spots Analysis and insights on: Emerging retail experiences Rent the Runway needs to own up to its flawed communication strategy Zara, Netflix and the rise of the Amorphous Brand If Kim Kardashian needs to sell in Nordstrom, so do you Can Tesla sell online-only with its hands tied? Jim Brett, Ron Johnson, Michael Dell and the alchemy of a brand turnaround Walmart isn’t the savior or the bailout fund that digitally-native brands expected Glossier Play and the decision to distribute outside of the mothership Kylie Inc’s sale to Coty is the bailout both parties wanted but neither needed The promises and perils of digital waitlists
