Analyzing and advising next-generation consumer companies on: The paradoxes of celebrity-driven brands Analyzing and advising next-generation consumer companies on: The rising costs of digital customer acquisition Analyzing and advising next-generation consumer companies on: Building Bulletproof Brands Analyzing and advising next-generation consumer companies on: The reemergence of wholesale Analyzing and advising next-generation consumer companies on: Fast fashion’s dominance and blind spots Analyzing and advising next-generation consumer companies on: Emerging retail experiences Why Allswell taught Walmart how to build, not buy digitally-native brands Why Farfetch needs to build more Off-Whites, not Opening Ceremonies Why do celebrity brands care so much about customer reviews? Victoria’s Secret, Forever 21 and the fallacy that legacy brands “have time” to change If Kim Kardashian needs to sell in Nordstrom, so do you Walker & Company’s rebirth and the benefits of humble founders Equinox Media vs. Peloton: Two diverging approaches to brand architecture The modern fallacy of trying to “own” a product category Will Loop’s complex and costly recycling model replace single-use packaging? Why is Elite Model Management launching its own fashion brand? Will KIND’s new product launches expand or confuse its customer base? Will Atari’s hotels bring the gaming company into the modern era? Is Simon and Brookfield’s $81 million acquisition of Forever 21 worth it? The Latest May 11, 2020Retailers are turning to podcasts to connect with employees during COVID-19, which will boost internal communication going forward. May 11, 2020Macy’s released a reopening plan for its 775 stores, but it won’t change the department store’s outdated business model May 11, 2020J.Crew files for Chapter 11 bankruptcy after thriving in one era and failing to adapt to the next one. May 4, 2020Professional baseball returns to Taiwan—proof that live streaming events is better than no events at all. May 4, 2020Companies reliant on in-store experiences are turning virtual, illustrating that they can adapt their business models for online. May 4, 2020More brands are partnering with resellers to drive sales but risk diluting their brand image in the long term. May 4, 2020Coca-Cola is cutting its ad spend to make up for lost sales, but its radio silence will hamper the company’s branding once it resumes business post-COVID. April 27, 2020Neiman Marcus will file for Chapter 11—a sign that legacy department stores can no longer rely on their physical presence to stay in business. April 27, 2020Chinese brands are relying on niche influencers to drive sales via short-video platforms—proof that bite-sized content is gaining traction. April 27, 2020Amazon’s focus on essential items is leaving a gap for its competitors to capture some of the demand for non-essential products.
