Analysis and insights on: The paradoxes of celebrity-driven brands Analysis and insights on: The rising costs of digital customer acquisition Analysis and insights on: Building Bulletproof Brands Analysis and insights on: The reemergence of wholesale Analysis and insights on: Fast fashion’s dominance and blind spots Analysis and insights on: Emerging retail experiences Why is Walmart intentionally launching brands outside its ecosystem? The difference between Brand and The Brand, and why neither are defensible Amazon’s private labels are only responsible for 1% of sales, but for how long? The uncertain road from a single product to lasting brand Kylie Cosmetics and the industry’s quest to decipher its growth Glossier Play and the decision to distribute outside of the mothership The 2010s were the decade of private labels, not digitally-native brands The gift and curse of Amazon’s margin mentality Farfetch, New Guards Group, and the costs and risks of vertical integration
