Analysis and insights on: The paradoxes of celebrity-driven brands Analysis and insights on: The rising costs of digital customer acquisition Analysis and insights on: Building Bulletproof Brands Analysis and insights on: The reemergence of wholesale Analysis and insights on: Fast fashion’s dominance and blind spots Analysis and insights on: Emerging retail experiences Does Amazon understand customer experience more than most brands? Equinox Media vs. Peloton: Two diverging approaches to brand architecture Amazon’s pro-consumer tipping point Matt Scanlan, brand platforms and the founder-as-a-platform Can Museum of Ice Cream keep its cool or will it melt? Big brands need to unbundle themselves if they want to survive Why Farfetch needs to build more Off-Whites, not Opening Ceremonies Kylie Cosmetics and the industry’s quest to decipher its growth Harry’s acquisition and the limits of direct-to-consumer independence
