Analysis and insights on: The paradoxes of celebrity-driven brands Analysis and insights on: The rising costs of digital customer acquisition Analysis and insights on: Building Bulletproof Brands Analysis and insights on: The reemergence of wholesale Analysis and insights on: Fast fashion’s dominance and blind spots Analysis and insights on: Emerging retail experiences The uncertain road from a single product to lasting brand What is Stitch Fix? A platform, a retailer or something new? Why H&M shouldn’t bury the lead on its print catalog Everyone is spending more on marketing than they admit The internet was supposed to eliminate sales associates. Then it revitalized them. Kanye, Kylie, Jordan and the complexity of “owning” a celebrity brand Why Related should be louder about its acquisition of Quiet Logistics Is Verishop beating a dead horse? Are brands repeating their messages or letting them sink in?
