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Analysis and insights on: The paradoxes of celebrity-driven brands

Analysis and insights on: The rising costs of digital customer acquisition

Analysis and insights on: Building Bulletproof Brands

Analysis and insights on: The reemergence of wholesale

Analysis and insights on: Fast fashion’s dominance and blind spots

Analysis and insights on: Emerging retail experiences  

The uncertain road from a single product to lasting brand

What is Stitch Fix? A platform, a retailer or something new?

Why H&M shouldn’t bury the lead on its print catalog

Everyone is spending more on marketing than they admit

The internet was supposed to eliminate sales associates. Then it revitalized them.

Kanye, Kylie, Jordan and the complexity of “owning” a celebrity brand  

Why Related should be louder about its acquisition of Quiet Logistics

Is Verishop beating a dead horse?

Are brands repeating their messages or letting them sink in?

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Loose Threads is a consulting and research firm founded by Richie Siegel in 2017. 

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The Loose Threads Podcast features in-depth conversations leaders across the new consumer economy.

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