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About Loose Threads
I started Loose Threads in 2015, a year into building a menswear line. It was the hardest thing I've ever done. The level of knowledge and focus needed to thrive was always expanding and there was never a second to rest. From day one, we were lucky enough to be around a very supportive and knowledgeable group of people who had much more experience than we did.
Even so, there were no substantial resources about how to build a fashion company in the real world, let alone one that was written after the internet radically transformed the industry. There are books and talks and articles, but they often don’t focus on important things to know going in and along the way. This first year of Loose Threads—Version I, if you will—ended in early 2016 when we shut down our menswear line. All of those posts now live in the How to start a fashion brand section. I started it because it’s something I wish I had along the way. Hopefully it fills some of the void.
From there, Loose Threads Version II emerged as a vehicle to explore the intersection of fashion, technology and commerce. My goal is for Loose Threads to be the destination for in-depth analysis at the intersection of these three worlds. Slowly but surely, this vision is coming to fruition. And in summer 2016, I added a podcast, which takes the same ethos and presents substantive conversations with entrepreneurs, writers and leaders across fashion, technology and commerce.
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I'm an entrepreneur fascinated by the intersection of fashion, technology and business. I spend my days at NewStore, a fast-growing fashion tech company reinventing retail for the mobile age. At NewStore, I run Customer Insights and our forward-looking NewStore Labs. At night, I write and podcast on Loose Threads, and I'm also a frequent contributor to the Business of Fashion.
Prior to NewStore, I co-founded the menswear line Gioventu New York, started a private social network for artists called Pallet, ran a personalized shopping startup called Convoy and founded a New Yorker for young people called Seersucker. Before all of that, I planned reddit co-founder Alexis Ohanian's 200 stop, 77 college, 5 month bus tour for his book Without Their Permission. I'm an avid reader and writer, trying to never be bored.