On the 20th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Giancarlo Paternoster, the founder of Giancarlo Studio Furniture, a workshop that is pushing wood to the absolute limit. Studio Furniture, like Couture in the fashion world, is the highest possible form of art. Pieces are made in small, if not entirely unique, quantities, and are comprised of the best materials.
Giancarlo and I grew up together and he’s ascended to the top of his craft in a rapidly short amount of time. He’s driven to excel past any inherent limits to produce work that few others would dare to see through. This is the first furniture designer I’ve interviewed on the podcast, but there are striking similarities to the fashion and apparel space when it comes to talking about craft, process and form.
Giancarlo and I talked about his journey to the top of his field, driven by curiosity and a lack of interest in conventional wisdom. Craftsmen who are pushing the limits are always inspiring to talk to, and it will be great to watch Giancarlo tackle new products and materials as his business grows.
His work is exquisite and I highly recommend checking it out, especially if you can in person. He will be at the International Contemporary Furniture Fair May 21st to 24th at the Javits Center in New York City.