Equinox’s foresight and the future of retail real estate

Today, consumers are spending more money on experiences rather than things. But despite this shift, the real estate industry’s main answer has been to fall back on its existing business model of renting out space—maybe this time to a restaurant…


Basics brands are commodities. Why do people keep building them?

The hidden secret of most businesses is that the more boring the business, the better the business—the flashier, the worse. This heuristic is especially true in the consumer goods landscape, where brands run the hazard of seeking attention over…


What is Amazon? Definitely not a conglomerate.

Standard Oil and General Electric—two of the most successful companies ever—are the go-to comparison for massive, interlinked companies. But those who call Amazon the Standard Oil or GE of the 21st century use a comparison that falls short and…


The difference between Brand and The Brand, and why neither are defensible

“The brand is defensible” is a phrase increasingly muttered across the consumer landscape. The challenge with a statement like this is that “brand” usually lacks a definition, further perpetuating an important misunderstanding: people are mixing up…


The uncertain road from a single product to lasting brand

A single-product company that desires to become a brand needs to diversify its products over time to maintain interest and evolve with the market. But few single-product based companies have been able to build lasting brands with a wide assortment…


Facebook is the ultimate middleman. Will brands cut it out?

“Cutting out the middleman” is a phrase thrown around endlessly across the consumer industry, often without much thought. Particularly catalyzed by the direct-to-consumer and digitally-native brand boom, the concept transformed from a boring…


Retail is having its Napster moment

Wired UK recently published a great behind-the-scenes piece about the company that makes stages and sets for the largest touring musicians around the world. Reading it illuminated a parallel between the music industry’s evolution and that of……


2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy

2017 was yet another transformative year for the consumer economy. There were a range of new developments and trends from the last few years that continued accelerating. What follows is a recap of 2017, along with some predictions and…


The internet was supposed to eliminate sales associates. Then it revitalized them.

As online sales rapidly increase, Amazon takes a bigger piece of the ecommerce pie, voice commerce and virtual reality appear imminent and subscription models are revitalized, why do sales associates need to be part of the shopping journey at all?…


As gifting moves online, digital media is the new gatekeeper.

In yet another triumph for the rapid ascent of ecommerce, 2017 is the first year that the majority of gifting purchases will happen online instead of in stores, according to Deloitte’s annual holiday survey. Throughout the 20th century, third-party…