The Exclusive Product and Collab Report

In today’s competitive retail landscape, selling the same products as everyone else—and especially Amazon—puts brands and retailers on the path to self-commoditization: the race to the bottom on price that is bankrupting some companies and seriously…


The Full Price Report

Discount-heavy pricing strategies create long-term cycles of dependence that lead to promotion-addicted shoppers and lowered profit-margins—companies end up repeatedly undercutting themselves. Brands and retailers, therefore, are looking for ways to…


The Sales Associate and Stylist Report

Retailers are hurting, especially as shoppers buy more products online. But the role the sales associate plays into this receives less attention. As working in retail has developed from a career to a gig economy job, brands, retailers and customers…


2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy

2017 was yet another transformative year for the consumer economy. There were a range of new developments and trends from the last few years that continued accelerating. What follows is a recap of 2017, along with some predictions and…


The Gifting and Holiday Shopping Report

Although gift-giving is a global tradition that has been around for centuries, the practice has changed drastically since the 1800s—from a meaningful exchange of valuable goods to a commercially-driven social obligation centered around popular…


The Wholesale Evolution Report

In the traditional wholesale relationship, brands sell their products to retailers, giving brands access to captive audiences they don’t need to build on their own. This allows brands to focus on designing and producing high-quality products, while…


The Retail Revolution Report

What does physical retail look like in a world where tens of millions of products are readily available on the Internet? It no longer needs to be the only place where shoppers find, buy and receive products. This should free up companies to…


The Plus Size Opportunity

There’s a significant divide in the apparel industry between the sizes available in stores and the sizes women wear—a divide that’s becoming increasingly important as retailers seek to differentiate themselves from fast fashion and Amazon. Over…


The Customer Acquisition Report

Paid digital customer acquisition is the biggest marketing channel for many consumer goods companies in today’s hyper-competitive landscape. Proactively finding shoppers and converting them into customers is an increasingly familiar activity. While…


The Private Label Report

In the 19th century, merchants in the mail-order and wholesale business introduced their own private-label products. The goal was to provide valuable and cheaper alternatives to premium-priced national brands, who significantly marked up their…