Building Bulletproof Brands — Part III: How networks and tokens could reshape the economics of physical goods brands

Part I of this series looked at the changing landscape of brand longevity and how the traditional formulas that used to make brands defensible are now obsolete. Part II proposed a new formula that harnesses networks as the only defensible moat…


Building Bulletproof Brands — Part II: Networks are the strongest moats for consumer goods brands

Part I explored how the internet fundamentally changed the playbook for building durable physical goods brands. Before the internet, mastering product, brand, distribution—signified as (product + brand + distribution)—was enough to make a brand…


Building Bulletproof Brands — Part I: Why don’t brands last like they used to?

How does one build a brand that lasts for centuries? Today, in the consumer goods space—specifically in apparel, fashion, footwear, beauty, cosmetics, accessories, and furniture—it's an especially challenging quandary given the ferocious speed at…