BuildingBulletproofBrands Archives – Loose Threads

Membership

Transformative analysis of the consumer economy.

Espresso for Teams

Your energizing and high-pressure filter for industry news—in context.

Advisors

Strategic advising, with a focus on longevity and durability.

Clockwork

User-generated demand strategies that scale.

The Archive,BuildingBulletproofBrands,Longform

Building Bulletproof Brands — Part III: How networks and tokens could reshape the economics of physical goods brands

The Archive,BuildingBulletproofBrands,

Building Bulletproof Brands — Part II: Networks are the strongest moats for consumer goods brands

The Archive,BuildingBulletproofBrands

Building Bulletproof Brands — Part I: Why don’t brands last like they used to?