A data-driven blueprint for building a fashion brand

The fashion world has always had a love affair for people who stick to their gut. "I just knew this would be a big seller." "I woke up one day and it popped into my head, and then we had the new It Bag." The problem is for every time someone says…


PayPal is an emerging brand’s best friend

To many people in the tech world, PayPal's days as an innovative company are long gone. The company brings up memories of an early frontier in web payments in the mid 2000s. But for an emerging brand, which often lacks a consumer's trust early…


Press is like crack and how fashion brands can stay off it

The fashion world looks at press as the holy grail. The common wisdom is that press is the best way to build a company and brand. The thinking is often along the lines of: If only we get press on this will the brand take off and we'll make a…


The fallacy of an online-only brand leading to immediate prosperity

When you start a new venture in a new industry, it’s easy to question why certain things exist. This is healthy, possibly mandatory, if you want to make an impact and stay ahead of the curve. But it’s highly problematic to take action without…


“I’m building a lifestyle brand”

I always laugh when people say they are starting a "lifestyle brand" from day one. You don't get to choose if you're a lifestyle brand; you have to earn it. Ralph Lauren didn't say he was a lifestyle brand when he first started selling ties. He had…


Gestures matter: thoughts on customer service

A brand is a set of values. Some of these values will influence how you treat your customers. These customers can be individuals you sell directly to or wholesale partners or distributors who you work with seasonally. Early on, you’ll have to figure…


Getting started: services, websites, apps

A fashion brand today, especially one that sells online, uses a number of different services and websites to operate the company day to day. Here's a list of suggested services, websites and apps that I'll update as new services come into the fold:


Read a lot

Next to actually doing things, reading is the best way to learn about anything new. I probably spend a few hours every day reading about what's going on in the fashion, tech, and business world. It's awesome knowledge to have and people will notice.…


The Basics: Getting Started

There are a number of things you need to start making and selling clothing in the US. You should do these things as soon as you're serious about launching a company. I’m going to list them out below and since there are plenty of resources on…