Loose Threads Espresso

Your energizing and high-pressure filter for industry news—in context.

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The Grinds

Quick, to-the-point analysis of five important news stories from the week, contextualized through two lenses: 1) Why is it interesting? and 2) Why does it matter? 

Nike expands its Amazon program, but calls for “better presentation and then the sharing of data”

Why it’s interesting

  • Nike’s relationship with Amazon is probably the most closely watched brand partnership with Amazon so far. A big focus is on how much Nike can push Amazon to honor its commitment to letting Nike be the exclusive seller of its products online.

Why it matters

  • As Nike slims down its stocklists from 30,000 to just 40, Amazon will become an increasingly important sales channel. The comment from CEO Mark Parker seems like a clear message to Amazon: it needs to keep improving the brand building tools it provides to sellers as well as its data sharing practices. While few other companies have had luck lobbying Amazon, Nike might have enough staying power to pull it off.

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Frequently Asked Questions

Loose Threads Espresso subscribers get one newsletter each week, which features:

  1. The Filter: One piece of no-nonsense analysis that examines an important development in the consumer ecosystem, which you can read in 5 minutes or less.
  2. The Grind: Quick, to-the-point analysis of five important news stories from the week, contextualized through two lenses:
    1. Why is it interesting?
    2. Why does it matter?

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