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This week the Carlyle Group, a big private equity firm, bought a stake in the one-of-a-kind brand Supreme for $500 million, valuing it at over $1 billion, making it the most valuable privately-held streetwear brand. Industry sources say Supreme has around $100 million EBITA, and while its revenue is unknown, it could be anywhere from $150-300 million. One must take these numbers with a grain of salt, since there have been different ones trickling out over the past week and Supreme, as a super secretive company, has no interest in proactively disclosing this info. Some say the silence is out of fear that it will continue losing its cool as it grows.

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