What makes a private label a private label? Is it the products sold under the label, the brand built around it, or the distribution it has access to?
In a retail landscape where direct to consumer brands are making a limited number of simple products, where platforms such as Amazon and media companies like BuzzFeed are making their own products, where traditional retailers are expanding their own product lines, and where private-label only startups are entering the space, it’s a complex question. But it’s a fascinating one we tackled this week in The Private Label Report.

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