A Warby Parker pamphlet arrives in the mail. A Glossier billboard hovers above Houston Street. Clones of an Away wheatpaste coat a construction barrier. A Stitch Fix TV ad blares from the television. For a generation of digitally-native brands, literally born out of Facebook and Instagram advertising, the current marketing shift toward brand advertising is an interesting turn of events. We explore the dynamic forces behind this transformation and consider how brands can incorporate short- and long-term advertising strategies—both offline and digital—moving forward.

Enter your email to read a sample of Espresso.

Subscribe to Loose Threads Espresso to read the rest of this article.