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This week, after months of rumors, LVMH named Virgil Abloh—Kanye West’s life-long creative director, founder of Off-White, endless brand collaborator, DJ and former Fendi intern—as the new menswear director for Louis Vuitton. The appointment propels Abloh to the upper echelon of the luxury world. We look at Abloh’s unorthodox path, which speaks volumes about streetwear’s role in luxury and design, to assess where the industry is headed in an age dictated by celebrity status and social media.

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