In the mid-2000s, the farm-to-table movement transformed the food industry. Though the food industry is often ahead of others because it sells products that people physically consume, the consumer goods space—fashion, apparel, beauty, CPG and more—is following behind its edible sibling with the direct-to-consumer boom. But despite the similarities between the farm-to-table and direct-to-consumer trends, each is leading companies and investors down two very different paths. This week we look the relationship between the two and consider what players in the food and consumer goods industries can learn from one another.

Enter your email to read a sample of Espresso.

Subscribe to Loose Threads Espresso to read the rest of this article.