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Amazon will allow more Prime members to access the Prime Wardrobe program, which lets shoppers try on clothes before paying for them. Prime Wardrobe—which has yet to officially launch and serves as a competitor to Stitch Fix—is invite-only, but Prime members can also request an invitation. Though Prime Wardrobe is a response to the high level of returns from online purchases and a way to raise online traffic and sell through on apparel that’s not sold in a brick-and-mortar location, it will also spotlight and incentivize shoppers to purchase from Amazon’s private-label apparel brands.

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