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As its apparel retail business grows, Amazon’s 3D body scanning department will collect data on how body size and shape changes over time. The company acquired a startup called Body Labs in 2017 that it is working with to create “statistical 3D models of human bodies.” With the help of voluntary participants who partake in a series of 10 semi-monthly meetings, Amazon hopes to utilize its findings to reduce the likelihood that customers return online clothing purchases—a feature of online apparel sales that is plaguing ecommerce operations across the industry.

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