As more businesses strive to be defensible, competitive and long-lasting, the vast majority nevertheless lose relevance, fall prey to better-managed copycats, or fail to evolve to meet changing consumer needs—evidence that a brand’s status is never cemented in time.

Like consumer brands, actors rise and fall based on performance. This piece delves into the parallels between how actors develop personal Brands throughout their careers, and explains why past cinematic hits aren’t as important as current and future performance.

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