While many of the newest crop of digitally-native, direct-to-consumer brands attempt to democratize luxury in one way or another, they still overwhelmingly attend to young professionals in urban centers like New York, Los Angeles and San Francisco. But in their quest to become the next billion-dollar brand, a shift in perspective would make a big difference.

Enter your email to read a sample of Espresso.

Subscribe to Loose Threads Espresso to read the rest of this article.