• Amazon’s hold over the beauty market is growing a minimum of 24% year over year in the U.S. in the top ten verticals. In Q1 2018, luxury cosmetics sales rose 57% and the company plans to capitalize on the growth with a series of new projects, including an Indie Beauty Shop. Though beauty retailers should take heed of Amazon’s increased concentration on beauty, the cosmetics market is growing as a whole—up 30% in Q1—and Ulta still has the largest share of the pie (plus an in-store experience that rivals that of most other cosmetics retailers, especially Amazon).
  • Google Home and Google Home Mini sales surpassed those of Amazon Echo for the first time** in Q1 2018, with 3.2 million shipments to Amazon’s 2.5 million—an upswing of 709% for Google, in contrast to Amazon’s 102%. Overall, the smart home speaker market surged 210% during the same period. With competitors like Google and Apple, Amazon’s share of the market is decreasing—its 68% share in October 2017 has since plummeted to less than 50%.