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Amazon is extending its Whole Foods discounts to Prime customers who will now save 10% on featured items—marketed as Prime Member deals in store—and on on-sale products at the grocery store in a growing number of states. In some cities, the 10% discount also applies to items ordered via Whole Foods delivery, which has been folded into Amazon Now. Whole Foods also officially opened a homegoods store, Plant & Plate, in New Jersey, which emphasizes health and wellness and could expand to new markets moving forward.

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