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Amazon inked a deal with the English Premier League, giving the platform exclusive rights to stream soccer on Prime Video. This means that, starting in 2019, UK-based Prime members can watch the 20 matches each season as part of their membership package. It’s not only a way to capture more of the UK market, which will have to sign up for Prime to see the broadcast, but taps into live sports broadcasting as it continues to grow in popularity.

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