Preview

Andy Dunn coined the term DNVB—digitally-native vertical brand—in 2016. The clearest possible reading of the addition of the word “vertical” is that it means “control,” akin to the idea of vertical integration, in which a company controls various aspects of its supply chain to achieve better performance and economics. But a number of things have since changed.

Enter your email to read a sample of Espresso.


Subscribe to Loose Threads Espresso to read the rest of this article.