• All U.S. Prime members now have access to Prime Wardrobe, a service that allows customers to order apparel online, gives them a seven-day grace period to try on the items, and then charges them for what they keep. But during its year of beta testing, Prime Wardrobe incentivized participants to keep what they order by offering discounts: $20 off of $200-plus orders and $50 off of $400-plus orders—the discounts have since disappeared.
  • Despite Amazon’s pivot to groceries, Kroger holds first place in online grocery delivery in the U.S. In May, the company announced a partnership with the British online supermarket Ocado, which has helped grow the percentage of online food purchases in the U.K. (6% to the U.S.’ 2%). Ocado plans to build 20 automated warehouses by 2021 for Kroger’s home delivery, in-store pickup, and distribution services. The news will likely pressure Amazon to invest more in online grocery automation.
  • After being ousted by the Echo speaker, Sonos is making a comeback with the Beam soundbar, which is compatible with Alexa, Apple’s Airplay 2, and Google’s smart assistant—an unprecedented move in the industry. Released earlier this June, the speaker can also stream audio on its own via the internet and sync music throughout the owner’s home.
  • Amazon Hub, a locker system that receives package deliveries in residential and office buildings, is growing. More than 500,000 apartment residents now use the service, which makes receiving packages from any sender easier and more secure. But it also poses a threat to UPS, FedEx and other shipping competitors.
  • Prime members can now enjoy discounts at all Whole Foods locations across the U.S. Additional savings change each week, and can be accessed by using the Whole Foods app while checking out or providing the mobile number linked to a member’s Prime account. As Prime integrates more with Whole Foods, the grocery chain has also witnessed an 8.7% spike in “microtrips”—visits to the store that last less than five minutes. These trips are associated with the expansion of Amazon Lockers at Whole Foods, which often bring in more foot traffic for quick grocery purchases.
  • American Express and Amazon are teaming up to launch a co-branded credit card for small businesses. American Express, which won out against other banks, including J.P. Morgan, will see profits from more business accounts, which charge much more to their cards as companies. In turn, Amazon will deepen its relationship with businesses—since it began Amazon Lending in 2011, the company has lent more than $3 billion to more than 20,000 small businesses that sell on the site.