• Amazon is partnering with Snapchat on a visual product search that will live inside the social media app. The feature will allow users to identify songs, products and barcodes with the help of Shazam and Amazon, among other sites (Snapchat integrated Shazam in 2016). More than just competing with Instagram, the feature could bring more revenue to Snapchat if the company establishes a referrals deal with Amazon.
  • As the fourth annual Prime Day approaches, Amazon is using the sales extravaganza to highlight its fast-expanding private label lines, now numbered at approximately 80. Last year, Prime Day set its priority on heavily discounting Alexa-enabled devices, using its daylong savings event to its best advantage.
  • Amazon plans to launch a holiday toy catalog, in the tradition long held by Toys R Us and its “Big Book.” Though Amazon has published a digital toy catalog for the past decade, it now plans to mail the catalog to millions of U.S. addresses and stock them at Whole Foods. And it’s not just Amazon who’s making moves to capture more of the holiday toy market. Party City will open pop-up stores especially for the season, and Target and Walmart are also eager to fill the gap left in Toys R Us’ bankruptcy. Even with the Whole Foods acquisition, Amazon is still set apart by its lack of brick-and-mortar retail aside from plans to open more Amazon Go stores.
  • Amazon announced a new program, Delivery Service Partners, which will help fulfill deliveries. The initiative allows entrepreneurs to use a maximum of 40 Prime vans to collect packages from one of Amazon’s 75 pickup stations and deliver them to local customers. It’s a way for the company to keep delivery costs down and decrease dependence on FedEx and UPS while still getting each order from an Amazon fulfillment center to the right doorstep.
  • Amazon acquired PillPack, an online pharmacy startup. The merger will allow Amazon to send prescriptions to customers in 49 states (sorry, Hawaii). While both Walmart and Amazon were in talks with the startup, CVS also bolstered its own delivery service for both pharmaceuticals and retail.