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Amazon is partnering with Snapchat on a visual product search that will live inside the social media app. The feature will allow users to identify songs, products and barcodes with the help of Shazam and Amazon, among other sites (Snapchat integrated Shazam in 2016). More than just competing with Instagram, the feature could bring more revenue to Snapchat if the company establishes a referrals deal with Amazon.

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