• Prime Video is launching a more personalized interface for Amazon streamers. While Netflix has built its brand on personalization down to the thumbnails for each show, Prime viewers neither have user profiles nor receive movie or TV recommendations based on their past activity. Prime Video channels—which Prime members can tack on to their Prime membership—already account for 55% of all direct-to-consumer video subscriptions, there is massive opportunity to improve the interface and the experience.
  • Prime members are reaping benefits at Whole Foods more readily than other Prime membership perks. Since Amazon acquired the grocery chain, it has expanded its home delivery service of Whole Foods products via Prime Now, continues to develop its Amazon Go concept, which sell some Whole Foods products and likely will offer a larger offering in the imminent future, and promoted Prime Day and other deals at Whole Foods stores. With its bookstores, Amazon Go and Whole Foods locations, 8.1% of Amazon’s revenue now comes from brick-and-mortar storefronts.
  • Amazon’s Q2 2018 profit exceeded $2.5 billion thanks in large part to Amazon Web Services for cloud-computing, its digital advertising business and the services it has for third-party sellers. Amazon Web Services’ revenue grew 49% to $6.1 billion and the section of the business that includes advertising rose to $2.19 billion—up more than twofold from this time last year.
  • As the fight against fraud continues, Amazon sellers are paying for fake reviews to boost their product ratings and search rankings. Amazon’s algorithm vets reviews, the number of times visitors to its site have clicked on a product, and other data like price in order to list SKUs in a product search. It also invites merchants to advertise on its site, sell products at a discount, or pay for a randomized pool of verified Amazon reviews in order to buoy their products to the top of a search. But to cut out these larger expenses, some sellers are instead paying companies that allegedly have thousands of Amazon accounts to leave positive reviews and deceive the algorithm and improve their stature.