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Amazon has plans to create a TiVo competitor, which will record live streamed video that can be played on smartphones. The device will connect to Amazon’s Fire TVs and would store video locally. At the same time, Prime Video is expanding its streaming services, adding a limited-commercials subscription to CBS All Access, in addition its pre-existing commercial-free, $9.99-per-month option. In May, reports estimated that Amazon Channels would soon represent 55% of à la carte video subscriptions—even if it doesn’t meet that number, Amazon still offers one of the only ways to cultivate online streaming and diversifying its subscriptions will likely bring in more customers.

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