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Snapchat debuted a new visual product search feature that allows users to photograph an item or scan a barcode and scroll through similar items via Amazon. Each product includes an image, its name, price, average review score and Prime availability—clicking on the item will transfer the user from Snapchat to Amazon’s site or app where he or she can finalize a purchase. The feature is available to some U.S. users with plans for expansion. It’s not known whether Snapchat is charging a referral fee from Amazon, but the feature is likely meant to magnify the time users spend on the app and help Snapchat compete with Instagram, which now lets users shop directly from Stories.


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