Preview

The latest news on everything Amazon  

Amazon is giving advertisers access to hundreds of automated audience segments. Whereas Google and Facebook rely on demographics, interests, searches, and some guesswork, Amazon knows its customers’ purchasing histories, where they live, which credit cards they use and what their household makeup is—and now, all of this data is bundled into the company’s self-service option, which advertisers can use to target consumers with their own campaigns. It's just the latest sign that Amazon’s ad business, now equal to $125 billion, is sure to continue growing.

SUBSCRIBE TO READ THE OTHER STORIES

This article is exclusive to Loose Threads Members, who get access to actionable analysis, insights and private events that drive growth.