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Feedvisor, an online retailer advising company, found in its latest Amazon report that nearly 50% of Amazon vendors spend $40,000+ a month on Amazon Advertising and 38% spend $60,000+ a month. According to Amazon’s 2018 annual filing, advertising (in the company’s “Other” category) remains the fastest-growing segment, growing 97% year over year in Q4 2018 compared with 60% year over year in Q4 2017. This marks significantly higher growth for Amazon’s advertising business than Google’s (20%) or Facebook’s (30%) between 2017 and 2018.

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