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Amazon acquired Eero, a company that creates WiFi routers that consumers will be able to use to connect all Amazon smart home devices. Eero is far from the first company the retailer has purchased to fuel its smart devices—it bought chipmaker Annapurna Labs in 2015, and wireless smart cameras and doorbells companies Blink and Ring in 2017 and 2018 respectively. Despite the success of AWS, Amazon Advertising and Prime, Amazon continues to highlight Alexa in its quarterly earnings calls. Nearly 25% of all U.S. households own an Amazon Echo, substantiating the Eero purchase, which will give Amazon more ownership of its smart devices supply chain, as well as allow the retailer to collect more information about how customers are using its home devices.