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The latest news on everything Amazon  
  • Amazon will shutter its 87 U.S. pop-ups, located in Whole Foods, Kohl’s and various malls. These pop-ups serve as introductions to Amazon products such as Echo speakers and Kindles and can be staffed by the company’s own employees or sales associates from its host. Despite the closures, the company is exchanging this reduction in square footage for a massive expansion of Amazon Go, Amazon Books, Amazon 4-star and a new grocery concept. Amazon has recently come into the favor of more malls, which view it as a valuable tenant that adds clout and attracts higher-paying Prime members to the property, and it is not yet clear how the pop-up closures will affect this opinion.
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