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Prime Now delivery has yet to crack the code of online grocery shopping and delivery, hit with the same problems as other grocery delivery programs. After expanding in 2018 to 60 Whole Foods markets, customers are still receiving unwanted substitute products when those that they requested are out-of-stock. The issues are chalked up to a lack of integration between Whole Foods and Amazon staff (many of whom are contractors) and an outdated inventory tracking system. But it’s not a unique problem—according to the Grocery Manufacturers Association trade group, of all items that delivery companies list on their online shelves, 15% are out-of-stock.

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