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Amazon will open its fifth 4-Star location in Dallas-Fort Worth, TX. These stores sell top-rated Amazon merchandise, and are known to promote its private labels. This is the latest brick-and-mortar addition to Amazon’s network, though the company has yet to detail any grand plans to expand 4-Star in the same way as it is allegedly growing its Amazon Go stores (3,000 locations by 2021, up from its current 13). However, considering Amazon’s recent decision to shutter its 87 kiosks, many of which featured Amazon’s private labels in malls, the 4-Star strategy does point to a more selective approach to introducing Amazon’s owned brands.

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