Preview

The latest news on everything Amazon  

With the rise of events competing with Amazon Prime Day from retailers like Walmart and Target, Amazon’s pseudo-holiday was fueled by exclusive products and new product launches. Amazon’s Echo devices, Alexa voice assistant and Kindle e-book readers were the top grossing products this year. This should not be a surprise as Amazon offers the biggest discounts on its own devices and gives them prominent placement on its platform. Lady Gaga’s Hauslab beauty line launch, which was exclusive to Amazon, also was a buzzworthy and strategic tactic that likely encouraged new types of shopper to participate.

SUBSCRIBE TO READ THE OTHER STORIES

This article is exclusive to Loose Threads Members, who get access to actionable analysis, insights and private events that drive growth.