Founder’s Filter Analysis and insights you can read in five minutes or less from founder Richie Siegel. Why Allswell taught Walmart how to build, not buy digitally-native brands Why Farfetch needs to build more Off-Whites, not Opening Ceremonies Why do celebrity brands care so much about customer reviews? Victoria’s Secret, Forever 21 and the fallacy that legacy brands “have time” to change If Kim Kardashian needs to sell in Nordstrom, so do you Walker & Company’s rebirth and the benefits of humble founders Equinox Media vs. Peloton: Two diverging approaches to brand architecture The modern fallacy of trying to “own” a product category The 2010s were the decade of private labels, not digitally-native brands
