Founder’s Filter A weekly analytical piece you can read in five minutes or less from founder Richie Siegel. Kylie Cosmetics and the industry’s quest to decipher its growth Direct-to-consumer ageism and the power of execution Reviewing Rimowa’s Revitalization Kylie Cosmetics’ shift to Ulta and the online-only growth ceiling “The product speaks for itself” Untangling the complexities of Farfetch’s business Nike, Disney and the shift to a direct-to-consumer business Everyone is spending more on marketing than they admit The fallacy of ecommerce’s infinite shelf space
