A: First, evaluate how your products fit into your target audiences’ lives.
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- Be sure to include your current audience as well as prospects.
- Seek to understand their needs and emotional context.
- If you have products that are difficult to market right now—for example, luggage or travel-related items—reconsider direct marketing and instead, optimize for brand awareness or at most, lead generation.
- If you can find use cases for your products, then, create messaging around how they may fit into someone’s current circumstances. Be sensitive to their needs and offers suggestions.
- You may want to create relevant offers or promotions. For example, longer free trial periods if you offer a service or product bundles that make sense.
- Whatever you do, try to maintain a positive experience that is balanced between acknowledging the current situation, and highlighting your brand.