A: Define the purpose of your retail storefront within the larger mission of your brand. 

  • Think through what parts of the experience may need to change in a post-Covid world:
    • Fitting room procedures may need to ensure garments are properly disinfected after each try-on.
    • Return policies may need to be adjusted to allow for more leniency.
    • Customer service practices from your store team will need to include upholding cleanliness standards in addition to providing a great customer experience.
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