Research Insights Thousands of insights cataloging developments across the consumer economy. June 1, 2020Wellness-oriented food and beverage products are now a key beauty category, presenting another challenge for legacy beauty brands. June 1, 2020MasterClass raised $100 million—proof that education technology and entertainment is a winning combination. June 1, 2020Baked goods, a new sales driver for Etsy, combine the best aspects of the marketplace but could benefit from more intentional marketing. May 25, 2020Amazon launched a digital store to help fashion designers impacted by COVID-19—a misaligned partnership that won’t make the tech giant more fashionable. May 25, 2020Consumer brands are relying on sensors to maintain social distancing, but a lack of effective sanitation processes could keep customers away. May 25, 2020Amazon might buy bankrupt JCPenney, a partnership that could benefit everyone involved. May 25, 2020IKEA plans to open full shopping malls in the U.S., capitalizing on retail vacancies and correcting for American malls’ lack of innovation. May 18, 2020Retailers are reopening stores but not fitting rooms, which ensures safety but risks devaluing physical stores. May 18, 2020Retail stores reopened in Paris, but luxury brands won’t understand how shopping patterns have changed until tourists resume travel.
