Digital

Website
Instagram: @away
Twitter: @away

Snapshot

Total funding: $181 million

Valued:  $1.4 billion

Revenue: $140 million

Away is a direct-to-consumer luggage brand offering quality suitcases at affordable prices. Its millenial founders prided themselves in cultivating a sense of community that extended beyond the product. But after the company experienced explosive growth, its communication practices didn’t evolve internally or externally—impacting the quality of its customer service and reflecting a company culture far removed from its original mission.

Bluesmart, Fortis, Paravel, Samsonite and Tumi. 

2020

  • Korey renounces her resignation in January stating she and Haselden will be co-CEOs.

2019

  • Korey steps down as CEO after the Verge article goes viral. Stuart Haselden, the former COO of Lululemon replaces her.
  • The Verge publishes an expose on Away’s toxic workplace culture. It features Slack messages from the CEO Stephanie Korey publicly humiliating her employees and demanding long work hours without paid time off or overtime.
  • Reaches a $1.4 billion valuation after raising $100 million, led by Wellington Capital Management, Baillie Gifford, Lone Pine Capital and Global Founders Capital.

2018

  • Grows to over 150 employees and relocates to a larger office space in New York City.
  • Opens airport-inspired pop-up called “Terminal A” in New York City.
  • Opens its first international store in London. 
  • Raises $50 million in Series C funding lead by Global Founders Capital.
  • Fast Company names Away one of “The Most Innovative Companies of 2018.”

2017

  • Grows to 66 employees and reaches over $50 million in sales.
  • Raises $20 million in Series B funding led by Global Founders Capital, Forerunner Ventures, Comcast Ventures, and Accel Partners.
  • Opens a permanent store in the Hayes Valley neighborhood of San Francisco, CA. 
  • Opens a permanent store in the Domain Northside neighborhood of Austin, TX.
  • Opens a permanent store on Melrose Avenue in Los Angeles, CA.
  • People magazine names Away’s signature suitcase “the little black dress of luggage.”
  • Expands into editorial content with a podcast and a print and digital travel magazine.

2016

  • Raises $8.5 million in Series A funding led by Rocket Internet SE.
  • Opens a permanent retail store in the Soho neighborhood of New York City.
  • Sells $12 million worth of luggage in its first year.
  • Launches the company’s first product, “The Carry-On,” a book of travel stories with a gift card.
  • Forbes names Jen Rubio and Steph Korey in its 30 Under 30 lists—Korey for retail and ecommerce and Rubio for marketing and advertising.

2015

  • Raises $2.5 million in seed funding led by Accel Partners and Forerunner Ventures.
  • Stephanie Korey and Jennifer Rubio launch Away.