Digital

Brandless.com
Instagram: @brandlesslife
Twitter: @brandless

Snapshot

Total funding: $240 million

Valued: $500 million

Revenue: Unknown

The company’s theoretically attractive value proposition has not been enough to overcome the structural challenges it had from day one. Recent pivots into wellness and ethically conscious products will make little difference. 

Amazon, Muji and Public Goods.

2020

  • Brandless shuts down its operations, laying off 70 people and keeping ten workers to manage acquisition offers and fulfill final orders. The brand blames a “fiercely competitive direct-to-consumer market” on its demise.

2019

  • Sharkey steps down as CEO and becomes co-chair of the board of directors. 
  • Expands beyond the $3 price point.
  • Introduces wellness, pet and baby and CBD categories.

2018

  • Launches pop-up stores in Los Angeles and New York City.
  • In July, SoftBank’s Vision Fund invests $240 million.

 

2017

  • Ido Leffler and Tina Sharkey launch Brandless with another $50 million in venture capital.

2016

  • Raises $16 million in funding led by Redpoint Ventures.