Digital

Website
Instagram: @everlane
Twitter: @everlane

Snapshot

Total funding: Unknown

Valued: Unknown

Revenue: As of 2019 $227.6M

Everlane is a digitally-native lifestyle brand that focuses on selling high-quality apparel at lower prices than traditional designer brands. Its consistent product launches, limited inventory, and messaging around transparency have driven demand and enabled significant growth since launching in 2011. The environmentally-conscious brand will now need to find a balance between introducing newness and creating too many products.

AYR, Entireworld, Madewell, Naadam, Reformation, and Veja.

2020

  • Launches the Court Sneaker its first unisex sneaker for $98.
  • Launches its first performance legging for $58.

2019

  • Reenters Nordstrom for a holiday pop-up.
  • Its customer service team unionizes, accusing the brand of little support, low wages and lack of benefits. 
  • Launches Tread, its first sneaker for $98.
  • Creates a capsule collection with the New York Times to share the message about journalism’s role in understanding and combating climate change.
  • Opens a permanent store in the Williamsburg neighborhood of Brooklyn, NY. 
  • Opens a permanent store in the Venice neighborhood of Los Angeles, CA.
  • Opens a permanent store at the Stanford Shopping Center in Palo Alto, CA.

2018

  • Opens a store in the Mission neighborhood of San Francisco, CA
  • Develops a line of outerwear made from recycled water bottles. 

2017

  • Launches in Nordstrom for the retailer’s “sustainably made” pop-up.
  • Opens a permanent store in the Soho neighborhood of New York City, NY. 
  • Launches its first denim collection for $68.

2016

  • Reaches $100 million in revenue. 
  • Introduces @EverlaneStudio on Instagram, a private account dedicated to new product launches. The company accepted follow requests from just over 4,000 people and posted only eight times.

2015

  • Launches a mobile app allowing shoppers to buy products on their phones. 

2014

  • Partners with Postmates to offer customers in New York City and San Francisco same-day delivery. 
  • Launches its first cashmere sweater collection.

2013

  • Raises $100,000 through crowdfunding. 

2012

  • Opens a pop-up shop in New York for two weeks during the holidays.

2011

  • Comes under scrutiny for not being “radically transparent” when it didn’t share the names of its Italian factories. Preysman said publicizing the names would allow competitors to “completely wipe us out.”
  • Raises $1.1 million in a Seed round from many high-profile investors including Kleiner Perkins, SV Angel, Lerer Ventures, Betaworks and angel investors including Brian Sugar, Keith Rabois, Dave Morin, Ben Ling, Nils Johnson, and Karl Jacob.

2010

  • Michael Preysman and Jesse Farmer launch Everlane as an online menswear brand, committed to radical transparency—revealing to customers how much items cost to produce and their markup.