Loose Threads Take Rihanna’s celebrity status paired with LVMH’s backing and the brand’s focus on inclusivity made Fenty Beauty one of the fastest-growing beauty launches in recent history. Fenty Beauty’s success is reflective of the celebrity-led beauty brand trend that is currently dominating the industry along with Kendo’s backbone that has allowed it to scale so flawlessly.

Loose Threads Knowledge Bases are Wikipedia-like pages that track the founding story, major events and up-to-date financial statistics for leading consumer brands.

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