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Loose Threads Take Glossier branded itself from the outset as the first company “democratizing beauty via its “beauty in real life” approach. The brand’s rapid growth and popularity, stemming from founder Emily Weiss’s initial following from her blog Into The Gloss, reflects the hunger from millennial and GenZ consumers for authentic portrayals of beauty and brands that offer a sense of community.

Loose Threads Knowledge Bases are Wikipedia-like pages that track the founding story, major events and up-to-date financial statistics for leading consumer brands.

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