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Loose Threads Take Gwyneth Paltrow’s free health and wellness newsletter turned lifestyle brand paved the way for content infused commerce platforms to become important retail channels. As Goop’s aspirational brand continues to grow, it must contend with Paltrow’s integral presence. The company’s long-term evolution will depend on how long the celebrity remains at the helm.

Loose Threads Knowledge Bases are Wikipedia-like pages that track the founding story, major events and up-to-date financial statistics for leading consumer brands.

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