Digital

hauslabs.com

Instagram: @hauslabs

Twitter: @hausIabs

Snapshot

Total funding: Unknown

Revenue: Unknown

Valuation: Unknown

Lady Gaga is one of the latest celebrities to venture into beauty, focusing on inclusivity and gender fluidity. The brand’s famous founder and partnership with Amazon granted Haus Labs considerable hype upon launching.

 Fenty Beauty, Glossier, KKW Beauty and Kylie Cosmetics.

2019

  • The collection launches with lip gloss, lip liner, and all-over color priced between $16 and $49. 
  • In September, during Amazon’s Prime Day, Haus Laboratories launches on Amazon and Hauslabs.com. The collection is available for sale in nine countries and three continents.
  • On July 9th, Gaga announces on social media that she would launch her own beauty brand, with pre-orders available starting on July 15, 2019.
  • Haus Labs receives funding from Lightspeed Venture Partners.

2014

  • Haus Laboratories launches Eau de Gaga unisex perfume.

2012

  • Coty Inc. launches Haus Laboratories as a perfume brand, collaborating with designers and celebrities to create fragrances. Coty partnered with Gaga to launch the unisex perfume “Lady Gaga Fame.”