Digital
Website
Instagram: @highsnobiety
Twitter: @highsnobdrops
Snapshot
Total funding: Self-funded from 2005-2018, $8.5 of funding in 2018.
Valued: Unknown
Revenue: Unknown
Highsnobiety is a streetwear-focused media brand. Its highly curated content attracts a sizeable and loyal following—over nine million monthly visitors, 80% visit the website daily—which enables Highsnobiety to seamlessly monetize its readership and become a streetwear leader in its own right. With the recent launch of its e-commerce platform and no signs of a slowdown for streetwear, Highsnobiety has the opportunity to grow its brand through a more refined product offering.
Hypebeast and Complex.
2020
- Releases “Colette Mon Amour” documentary which is co-produced with Colette’s founders.
- Launches Co.Lab pop-up in Selfridges, lasting for one month. It features the Mon Amour collection, a collaboration the brand created with Colette’s founder Sarah Andelman. The collection launches to coincide with the documentary, the brand co-produced about the Paris department store.
2019
- Launches online shop with exclusive Linea Rossa by Prada collection.
2018
- Melissa Goidel, a 35-year media veteran, joins the Board of Directors to support the brand in marketing and establishing new revenue channels.
- Raises $8.5 million Series A round led by London-based venture firm Felix Capital. The first external fundraising the brand received.
- Partners with Italian sportswear brand Diadora for the Italian brand’s 70th anniversary. Launching a “made in italy” capsule sold on its website.
- Launches a Japanese-language site.
- Wins a Webby Award for Cultural Blog/Website.
2017
- Launches “The Drop at Barneys” a two-day experiential shopping event that includes capsule collections, workshops and panel discussions with designers, artists and buyers.
- Partners with Gucci to launch a shoppable lookbook promoting its Cruise 2017 collection. Collaborates with former snowboarder and artist Trevor Andrew, aka GucciGhost.
- Launches a video series called “Flips & Bricks” through Facebook Live and YouTube, with plans to release a new documentary every three months.
2015
- Fischer launches the in-house creative agency, Highsnobiety Plus, to capitalize on the growing demand for brand partnerships.
2012
- Opens an office in New York City.
2010
- Highsnobiety launches a bi-annual print magazine.
2009
- Fischer moves from Geneva to Berlin to open Highsnobiety’s European office.
2005
- David Fischer an advertising student living in Switzerland, launches a blog called Highsnobiety.