Digital

Website
Instagram: @highsnobiety
Twitter: @highsnobdrops

Snapshot

Total funding: Self-funded from 2005-2018, $8.5 of funding in 2018.

Valued: Unknown

Revenue: Unknown

Highsnobiety is a streetwear-focused media brand. Its highly curated content attracts a sizeable and loyal following—over nine million monthly visitors, 80% visit the website daily—which enables Highsnobiety to seamlessly monetize its readership and become a streetwear leader in its own right. With the recent launch of its e-commerce platform and no signs of a slowdown for streetwear, Highsnobiety has the opportunity to grow its brand through a more refined product offering.

Hypebeast and Complex.

2020

  • Releases “Colette Mon Amour” documentary which is co-produced with Colette’s founders. 
  • Launches Co.Lab pop-up in Selfridges, lasting for one month. It features the Mon Amour collection, a collaboration the brand created with Colette’s founder Sarah Andelman. The collection launches to coincide with the documentary, the brand co-produced about the Paris department store.

2019

  • Launches online shop with exclusive Linea Rossa by Prada collection. 

2018

  • Melissa Goidel, a 35-year media veteran, joins the Board of Directors to support the brand in marketing and establishing new revenue channels.
  • Raises $8.5 million Series A round led by London-based venture firm Felix Capital. The first external fundraising the brand received.
  • Partners with Italian sportswear brand Diadora for the Italian brand’s 70th anniversary. Launching a “made in italy” capsule sold on its website.
  • Launches a Japanese-language site.
  • Wins a Webby Award for Cultural Blog/Website. 

2017

  • Launches “The Drop at Barneys” a two-day experiential shopping event that includes capsule collections, workshops and panel discussions with designers, artists and buyers.
  • Partners with Gucci to launch a shoppable lookbook promoting its Cruise 2017 collection. Collaborates with former snowboarder and artist Trevor Andrew, aka GucciGhost.
  • Launches a video series called “Flips & Bricks” through Facebook Live and YouTube, with plans to release a new documentary every three months.

2015

  • Fischer launches the in-house creative agency, Highsnobiety Plus, to capitalize on the growing demand for brand partnerships. 

2012

  • Opens an office in New York City. 

2010

  • Highsnobiety launches a bi-annual print magazine. 

2009

  • Fischer moves from Geneva to Berlin to open Highsnobiety’s European office. 

2005

  • David Fischer an advertising student living in Switzerland, launches a blog called Highsnobiety.