Digital

Website
Instagram: @hypebeast
Twitter: @hypebeast

Snapshot

Total funding: Unknown.
Valued: $150 million
Revenue: HK$672 million (about $86 million)

Hypebeast is a sneaker-blog-turned-streetwear-media-and-ecommerce platform. As other media companies struggle, Hypebeast reported rapid growth this year due to its diversified streams of revenue—ecommerce platform, private-label merchandise and its brand consultancy. The platform’s ability to merge niche subculture with the mainstream through curated content and limited edition product secured Hypebeast’s position as streetwear influencer in its own right.

Complex & Highsnobiety.

2019

  • Reports revenue from China (+126% from last year) and Hong Kong (+72%) drove this year’s growth.
  • Publishes the first edition of the Streetwear Impact Report, which features survey responses from 40,960 people and provides insight and analysis about how and why people buy streetwear.

2018

  • Reaches $49 million in revenue, a 76 percent increase from 2017.
  • As of June 2018, Hypebeast’s total traffic garners 12 million unique visitors, down from 13 million in March 2018, according to the company’s annual report.
  • Hypebeast Inc. (the U.S. subsidiary) launches The Betrics Company, to focus on skateboarding related content.
  • Shuts down Hypekids.com, its kids’ website, but will exist through Facebook, Twitter and Instagram, where it has 95,800 followers.
  • Debuts its weekly podcast, Business of Hype, hosted by Jeff Staple of  Staple Design a visual communications agency based in New York. The podcast covers interviews with “streetwear entrepreneurs.” 
  • Hosts Hypefest a two day festival in Brooklyn, hosting over 10,000 people in two days.

2017

  • Launches Hypemaker its creative agency, but started independent consultant work in 2008.
  • Fast Company names Hypbeast the 27th Most Innovative Company of 2017. 
  • Launches Hypekids.com with a sponsorship from Kids Foot Locker.

2016

  • Reaches a valuation of HK$2.1 billion ($270 million). It’s Asia’s best-performing debut stock of 2016.
  • Hypebeast Ltd.( including Hypebae and Popbee) lists on the Hong Kong stock exchange.
  • Launches new editorial extensions Hypebae and Popbee.

2015

  • Files for an initial public offering on Hong Kong’s stock exchange.
  • Reports 54% of its business comes from the U.S.
  • Its online store generates HK$99 million of revenue for the year.
  • Its social media platforms attract more than 46 million page views per month.
  • Reports annual revenue of HBX is $7.2 million. 

2013

  • Complex names Ma one of the “25 Most Powerful People In Streetwear.”

2012

  • Launches its online store, HBX, which carries over 300 brands and 8,000 products.
  • Launches first print magazine featuring Kris Van Asche on the cover.  

2005

  • Kevin Ma, a Hong Kongese student living in Vancouver launches Hypebeast (a term for trend chaser), a blog geared toward sneaker collectors.